Dedicated to Stylists

I’ve been using Goldwell products since I was 18 years old and have always been impressed. They create and keep beautiful color and produce excellent results every time. The company is on the cutting edge of technology, and I know I can count on their products to give me, and my clients, the outcome I want.

Goldwell History

Hans Erich Dotter had a vision of creating a company focused exclusively on hairdressers as business partners. In 1948, he established Goldwell Fabrikate, a chemical factory dedicated to producing and selling hair cosmetics exclusively for stylists. He launched his first product that year: Goldwell Ideal, an innovative cold perm that made the process easier on both stylists and clients.

Goldwell New York was founded by Hans and Steven Neumaier in1976. In 1982, recognizing the superior quality of Goldwell Hair Color, they became that product’s first US distributor. Since then they’ve continued to grow, consistently enhancing and expanding their portfolio of products and services.

Goldwell Mission

To become the premier resource for innovative products, inspirational educational opportunities, and business building programs for salons throughout New York State in order to meet their needs and those of their businesses and clients.

Products We Love


A high-performance, oxidant-free hair color that produces brilliant color results, from natural-looking shades to pure, vibrant tones.


A revolutionary luxury hair care line that delivers long-lasting hair transformations and provides beauty, strength, and protection.


This thermal spray serum reduces hair breakage by up to 50% for a silky-straight look that’s humidity-resistant for up to 24 hours.

Learn more about Goldwell New York »